I’m no marketing guru.
In fact, I have barely mastered speaking to strangers without stuttering
(baby steps, guys). As mentioned in the
past, though, I am moderately comfortable with HTML and CSS. And thus, a new duo was formed: the firm’s
marketing guru, and little ol’ me.
So what is this week’s project, you might ask? SEO! Or, acronym aside, Search Engine
Optimization, as well as the meta descriptions.
As far as tasks go, this one is kind of interesting because I am trying
to put myself in someone else’s shoes.
Librarians in general…well, we use different search terms out of
practice and habit I think. I’m trying
to figure out how I, as a layperson, would search online for the different
pages on the firm’s website.
The descriptions are easy enough since it’s simple enough
code:
<head>
<meta name=”description” content=”La de da de da look at
me summarizing things la la la”>
</head>
I’m okay with summarizing.
But coming up with the proper order of words and the key
words that will be used by the average Joe Schmoe, that’s what I find
challenging. Luckily said marketing guru
will be looking over my work before we start adding it into the head section of
our sources. I took a look at our
sources, too, and I’m a little jealous because someone out there has a spectacular
grasp of internal CSS and Javascript. I
had a hard time getting a hang of Javascript.
Ah, well. I guess we can’t all be
good at everything.
So anyway, if anyone wants to find me I will be glued to my
computer screen mapping out the website so I don’t miss any itty-bitty hidden
links.
Toodles!
No comments:
Post a Comment